The brief – Create a communication campaign for the BMW 2 Active Tourer that focuses on loyalising new and existing customers while taking them on the journey.

 

Want to experience life elevated? Get yourself the new BMW 2 Active Tourer. The perfect companion on this tour called life. Not about what it is, but what it does, the focus, a modern design paired with all the latest tech you’d expect from a new BMW, all while keeping it simple.

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Part of the team in the creative concepting stage, scripting and copywriting throughout.