The brief – Create a dual-direction campaign for the iX1 and the X1. Both should champion JOY, and the hero, the iX1, should appeal to PIONEERING spirits.

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Through the creative platforms "Electrify your dreams" for the iX1 and "Live your dreams" for the X1, we encourage drivers and dreamers to extend their horizons and connect to the road like never before.
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Involved from the creative concepting stage and throughout the project until delivery, developing campaign copy mechanics and further messaging.