The brief – Launch the brand-shaping first-ever BMW iX2.
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Almost a year in the making, I'm incredibly proud of this work. A dedicated member of the team since the very beginning, with creative concepting and scripting, pre-production, and post-production and attending edits at BWGTBLD with the director Stefanie Soho. 

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Alongside the conception of the campaign, arc, and main assets, I developed supers for cutdown and product films, as well as a comprehensive Copybook and messaging framework for all additional non-hero still and video assets for all stages of the customer journey.