A pioneering project led by Cisco alongside the BBC and Microsoft, we created the creative platform for this national campaign and helped define its tone.

 

The aim – To define and develop the tone of voice for this nation-wide campaign.  

 

The campaign spanned multiple channels including digital, social, and experiential, that explained the benefits of this new technology for farmers, shopkeeps, and even school kids, all the way from the tippity top of the Orkney Islands all the way to Land’s End.