A national campaign launching multimillion pound start-up hiyacar to the masses.

 

As part of the team that brought this 360 campaign to market, I helped create a fully integrated creative campaign for ‘the Airbnb of cars’ that spanned from OOH advertising to PR.

​

The aim - get the UK excited about the peer-to-peer car-sharing revolution.

 

To do so, we ran a series of out-of-home ads, including tube, adshel, fly poster and digital placements, encouraging people from across the UK to join up and join in with our hashtag #letsgohiya.