The brief – Build and expand on the “YOUR WORLD. My BMW.” campaign of 2021 and promote the new features of 2022, showcasing the app, the BMW & SIXT rental partnership, and simple charging, in films and artwork.
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A great project with lots of responsibility. I was dedicated on this project from the very beginning, creative concepting and scripting, before moving on to pre-production, attending the shoot in Lisbon, and of course, all of post-production.