PAYPAL - EURO 2024
NOCH WAS OFFEN? PAYPAL ES.| SUMMER 2024
ROLE: CONCEPT
The Brief
Drive Activation
Get non-users and lapsed users to use PayPal (again).
Leverage Community & Culture
Credibly highlight the relevance of PayPal's P2P service for soccer fans during key moments of EURO 2024.
Maximise Visibility Impact
Secure key placements in broadcast and live viewing environments.
Our Approach
Reunite Bastian Schweinsteiger & Lukas Podolski. Friends, buddies, brothers in the heart. They were "Schweini" and "Poldi", the faces of the German "Sommer-märchen". They showed the world that the Germans can not only play football – they can also be damn funny.
Their carefree attitude infected millions.
But at some point, something changed.
Podolski remained Poldi. Still carefree, cheeky – and a very successful entrepreneur.
Schweinsteiger however has matured. Got serious, thoughtful, a hero without flaws.
How do they see themselves today? What do they think about each other?
Let’s find out.
