The brief – Launch the new Yonex NANOFLARE 800 racquet to badminton players worldwide.

​

The latest in the NANOFLARE series, this head-light racquet was designed for incredible speed to support aggressive play, rapid-fire rallies, and 360° range of uninhibited movement, not to mention it's packed with exciting new technologies.

​

We wanted to show how great badminton playing is an art, how it's the perfect balance of initiative, power, agility and speed, and that this new racquet is the perfect combination.