ZAPPAR
FROM GEEK TO CHIC | 2018 CAMPAIGN
ROLE: CONCEPT
Turning a Royal Moment into an AR-Driven Statement
To celebrate one of the most iconic moments in modern history—the royal wedding of Harry and Meghan—we showed just how playful and powerful AR can be.
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In collaboration with The Albert Kennedy Trust, an LGBTQ+ homelessness charity, artist Jock Mooney, and designer Philip Normal, we created an unofficial souvenir T-shirt with a twist. Using Zappar’s AR technology, wearers could bring the design to life, transforming themselves into the royal bride or groom with a simple scan.
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Every shareable royal selfie wasn’t just fun—it also automatically generated a donation to The Albert Kennedy Trust, turning digital engagement into real-world impact.
